1. About these Terms
These Terms of Service (Terms) govern the business use of zlit.ai (Service). They form an agreement between the operator of zlit.ai in the Republic of Cyprus (zlit.ai, we, us) and the business or professional customer accepting them (Customer, you).
The Service is for business and professional purposes, including companies, sole traders, independent media buyers and agencies managing authorised client accounts. It is not offered for personal or household use. You must be at least 18 and have authority to bind the business you represent.
By expressly accepting these Terms when registering or purchasing the Service, you also accept the Data Processing Agreement (DPA), which forms part of them. The Privacy Policy and Cookie Policy explain how information is handled. Accepting these Terms is not consent to optional marketing or tracking.
The Service is available internationally, subject to applicable law, sanctions, export restrictions and the availability and requirements of Meta and payment providers. Mandatory rights remain unaffected.
2. The Service and account access
The current release provides configurable advertising rules for Meta advertising accounts. A Connected Account is a Meta advertising account that you authorise the Service to access. Customer Data includes information you provide or that we retrieve on your instructions, such as connected-account information, advertising metrics, campaign settings and rule configurations.
Available actions, metrics, permissions and limits are those offered in the current interface and your subscription plan. Roadmaps and descriptions of future modules do not make those modules part of your current subscription or guarantee a release date.
We grant you a limited, non-exclusive, non-transferable right to use the Service during your authorised access period for your business, including managing client accounts with their owners' permission. You are responsible for authorised users, accurate account information and keeping your login credentials secure. Notify us promptly of suspected unauthorised access.
3. Connected accounts and automation authority
You must own each Connected Account or have sufficient authority from its owner to connect it, disclose its data and perform the actions you select. Agencies must obtain the necessary authorisations from their clients.
You choose between the manual and automated options available in the Service. A manual action requires your instruction or confirmation. An Automated Action is an action performed by an enabled rule without separate confirmation at the time of each execution.
When you enable an automated rule, you authorise zlit.ai to execute its selected actions on the specified Connected Accounts without further confirmation for each execution. Depending on your selections, those actions may change campaign settings and increase advertising budgets or spend. This authority is limited to the rules, accounts and actions you enable.
Before enabling a rule, review its conditions, affected accounts, actions, budget implications and available limits. You remain responsible for monitoring your campaigns and reviewing the suitability of your rules.
You may disable rules or disconnect an account using the available controls. You may also contact support@zlit.ai for assistance or revoke the integration's permissions directly through Meta. Once the Service acknowledges that a rule is disabled or an account disconnected, it will not submit further actions under that authority. Requests already submitted to Meta may still complete. A support email is not an instantaneous technical stop.
Disabling automation, ending a subscription or disconnecting zlit.ai does not reverse previous changes or automatically stop campaigns in Meta. You must manage those campaigns directly where necessary.
4. Advertising spend and operational risk
Advertising spend is payable by you directly to Meta and is separate from zlit.ai subscription fees. You remain responsible to Meta for charges under your agreement with Meta, including charges resulting from authorised Automated Actions.
The Service does not guarantee advertising performance, profitability or a maximum advertising bill. Available checks, limits, cooldowns, alerts and logs are intended to reduce operational risk, not eliminate it. A limit on a budget change submitted by zlit.ai is not necessarily a limit on Meta's actual delivery or charges. Data may be delayed or inaccurate, rules may be misconfigured, and platform requests may fail, be delayed or produce unexpected results.
We will provide the Service with reasonable skill and care. Poor campaign performance alone does not entitle you to reimbursement of advertising spend. This does not exclude a claim for proven loss caused by our breach where recoverable under applicable law, subject to section 10. Your obligation to pay Meta does not itself determine liability between you and zlit.ai.
5. Trial, subscriptions and payments
5.1 Fourteen-day trial
The trial lasts 14 days. Shortly before it ends, ordinarily around two days beforehand, the Service displays a reminder inviting you to choose a subscription. At expiry, normal product access is restricted to a mandatory plan-selection screen until you obtain paid access.
The end of the trial does not itself trigger a charge. Saving payment details without confirming a paid purchase also does not authorise a subscription charge.
After trial expiry, the Service stops submitting new Automated Actions until a paid subscription is active. Requests already submitted to Meta may complete; existing Meta campaigns continue unless you separately pause them.
You may still read the legal documents and contact us for cancellation, account closure, data access or deletion without purchasing a subscription.
5.2 Choosing a paid plan
The purchase screen displays the plan, price, currency, billing period, applicable taxes, renewal terms and cancellation method before you confirm payment. Viewing or browsing plans does not authorise a charge.
If the plan-selection button clearly confirms an immediate paid purchase, clicking it authorises that purchase. With a valid saved payment method, we charge it and begin the subscription upon successful payment. Otherwise, you are directed to enter payment details and confirm payment. If you purchase before the trial ends, the paid subscription begins on the date disclosed at purchase.
Fees and billing frequency are those you accept at checkout or in an agreed order form. Advertising spend is not included. These Terms do not promise a permanent free plan or an advertising-spend-based free allowance.
Payments are processed through the provider identified in the payment flow. Do not send full card numbers, card security codes or account passwords through support messages or rule inputs.
5.3 Renewal and failed payments
A subscription renews automatically only when the renewal terms and payment authority were disclosed and accepted at purchase. You authorise the recurring payments described in that purchase. A subscription without agreed automatic renewal ends after the purchased period.
If payment fails, we may suspend paid functionality, with notice where practicable. No new Automated Actions are submitted during that suspension. Suspension does not itself cancel an otherwise valid subscription or amounts already due. Any further payment attempts remain subject to valid payment authority.
5.4 Cancellation
To cancel renewal, email support@zlit.ai and identify your account. We may reasonably verify your authority to make the request. Cancellation is handled through support.
A cancellation request received before the next renewal prevents that renewal. You retain access until the end of the paid period unless you request earlier closure or access is suspended under these Terms. A delay in handling a timely cancellation does not authorise an additional renewal; we will correct any renewal charged in error after that request.
Cancelling renewal, stopping automation, revoking Meta permissions and deleting your account are separate actions. Cancellation does not reverse campaign changes or automatically refund an already completed billing period.
5.5 Refunds
You may request a refund through support@zlit.ai. Voluntary refunds are considered individually, and no general money-back guarantee is offered. A cancellation alone does not create a right to a voluntary refund.
We refund the unused prepaid portion if we permanently discontinue the paid Service or terminate it for convenience before the paid period ends. Refunds and other remedies required by law, including remedies for unauthorised or erroneous charges, remain available.
5.6 Price changes
Price increases apply to a future renewal, not retrospectively to an already paid period. We give at least 30 days' notice. If the next renewal occurs sooner, the increase applies to a later renewal unless you expressly agree otherwise. You may cancel before the increase takes effect.
6. Customer Data and anonymous service improvement
6.1 Rights and permitted processing
You retain your rights in Customer Data and the rule configurations you create. You grant us a limited licence to retrieve, host, process, transmit and display Customer Data as necessary to provide, secure and support the Service on your instructions. This licence does not override third-party rights or platform restrictions.
The DPA governs personal data processed on your behalf. Account administration, billing and our own website processing are covered by the Privacy Policy.
6.2 Restricted information
Do not intentionally submit sensitive personal data, criminal-offence records, children's personal data, full payment-card information or data you have no authority to disclose. The current rules feature is not a service for importing individual leads, customer contact lists or sensitive customer records. This restriction does not prohibit the business contact details needed to administer your zlit.ai account.
If prohibited information is received, we may restrict its use and arrange lawful deletion or return. Your responsibilities do not remove our own obligations for lawful and secure processing.
6.3 Anonymous, aggregated information
Subject to applicable law, the DPA, confidentiality obligations and the rules governing each data source, we may create and use genuinely anonymous, aggregated statistics to maintain, secure and improve the Service, including its internal rule defaults and algorithms.
Such statistics must not reasonably identify or single out an individual, Customer or agency client, or reveal confidential customer-level figures or strategies. We do not attempt re-identification. Encryption, hashing or replacing a name with an identifier does not by itself make information anonymous.
Processing personal data to produce anonymous statistics requires lawful instructions and a valid legal basis. This section does not authorise independent use of identifiable or pseudonymised Customer Data for our marketing or general-purpose AI training.
We do not combine Meta-derived data across customers, create cross-customer benchmarks or train models on it unless the applicable platform terms and permissions allow that use. Where a source does not permit the intended use, we exclude it.
Genuinely anonymous information lawfully created under this section may be retained after the subscription ends. This does not authorise continued retention of the underlying personal data or replace compliance with a deletion instruction.
7. Acceptable use
You must not use the Service for unlawful or deceptive advertising, unauthorised account access, artificial engagement, evasion of platform restrictions, interference with other users or unauthorised security testing. You must comply with applicable advertising, privacy and platform requirements.
You must not resell access without written permission, copy our software or reverse engineer it except where the law permits this despite a contractual restriction. Independent development of internal tools is permitted if it does not misuse our technology or confidential information.
Report abuse to support@zlit.ai and security vulnerabilities to support@zlit.ai.
8. Intellectual property and confidentiality
We and our licensors retain rights in the Service, software, interfaces and branding. No ownership transfers to you. We may use feedback to improve the Service, without expanding our rights to your personal data or confidential information.
Each party will protect the other's non-public information with reasonable care, use it only for agreed purposes and disclose it only to people who need it and are subject to appropriate confidentiality obligations. This does not apply to information lawfully public, independently developed or lawfully received without restriction. Required legal disclosures are permitted to the extent required, with notice where lawful and practicable.
9. Availability and third-party services
Meta is not a party to these Terms. Your use of Meta is governed by your agreement with Meta. No partnership, endorsement or guarantee by Meta is implied.
Except for our express commitments, the Service is provided on an "as is" and "as available" basis, to the extent permitted by law. We do not guarantee uninterrupted availability, error-free execution or Meta API availability. This does not remove our duty of reasonable skill and care, DPA commitments or non-excludable obligations.
Support is provided through support@zlit.ai. A guaranteed response time, uptime service level, dedicated engineer or shared messaging channel is included only if separately agreed in writing.
10. Liability
To the extent permitted by law, neither party is liable to the other for indirect or consequential losses, including lost profits or revenue to the extent those losses are indirect or consequential.
Our total aggregate liability under these Terms and the DPA together will not exceed the greater of (a) the subscription fees you paid to zlit.ai in the 12 months before the event giving rise to the claim and (b) EUR 100. The same formula applies during the trial. Related claims do not create separate limits.
This limit includes confidentiality and data-processing claims between the parties where lawful. It does not restrict data subjects' statutory rights, regulatory powers or mandatory obligations.
No exclusion or limit applies to fraud, wilful misconduct or liability that applicable law does not allow to be excluded or limited. Your payment obligations are not reduced by this section. Section 4 does not exclude liability preserved by this paragraph.
11. Third-party claims
You are responsible for third-party claims to the extent caused by your unlawful advertising, unauthorised disclosure of data or material breach of these Terms. Subject to applicable law, you will reimburse reasonable defence costs and damages attributable to that conduct if we promptly notify you, allow a reasonable opportunity to defend the claim and cooperate.
This does not cover our own breach, negligence or misconduct. Neither party may settle a claim imposing obligations or admissions on the other without its consent.
12. Suspension, termination and data return
We may suspend access where reasonably necessary to address a security risk, unlawful use, material breach, platform restriction or non-payment. We give notice and an opportunity to remedy where practicable, and restore access when the grounds are resolved.
Either party may terminate for a material breach not remedied within 30 days after written notice, or immediately if the breach cannot be remedied. We may terminate for convenience on 30 days' notice, with the refund described in section 5.5.
When access ends, new Automated Actions stop. Previously submitted requests and existing Meta campaigns are subject to section 3. You may request data return or deletion through support@zlit.ai under the DPA. Privacy requests do not require an active paid subscription.
13. Changes to the Service or Terms
We may make reasonable changes to the Service. We give at least 30 days' notice of material changes to these Terms or a material reduction in paid core functionality. Urgent changes required by law, security or platform requirements may take effect sooner, with notice as soon as practicable.
If a change materially reduces prepaid core functionality and cannot reasonably be resolved, you may terminate the affected service and receive the unused prepaid portion. Where permitted by law, continued use after a notified change takes effect constitutes acceptance. Separate consent or affirmative authorisation is obtained whenever required; a policy update does not authorise new charges, account permissions or optional tracking.
14. Governing law and disputes
These Terms are governed by the laws of the Republic of Cyprus. The parties will first attempt to resolve disputes in good faith through support@zlit.ai. Subject to mandatory law, the competent courts of Cyprus have exclusive jurisdiction.
Nothing restricts mandatory rights, access to a competent supervisory authority or a data subject's rights under applicable data-protection law.
15. General and contact
The DPA prevails concerning Customer Personal Data. Mandatory law and applicable binding transfer clauses prevail over conflicting provisions. An expressly agreed order form may modify commercial terms but cannot remove mandatory data-protection obligations. These Terms, the DPA and any applicable order form constitute the service agreement.
An unenforceable provision is severed or adjusted where lawful; the remainder survives. Non-enforcement is not a waiver. Assignment in a genuine business transfer requires notice and preservation of mandatory protections.
Service, billing, cancellation and legal requests: support@zlit.ai.
Privacy, access and deletion: support@zlit.ai.
Security reports: support@zlit.ai.
zlit.ai — Republic of Cyprus.